Writing is simply talking without being interrupted. You have all the time to think and you have all the time to deliver the message. Writing is also efficient because the writer does not need to repeat the message.
One thing I learnt about writing is the beauty of simplicity. Simplicity in terms of sentence structure and the type of words used.
Keep your thoughts clean. Write to tell your readers what's on your mind. The shorter the sentence and the entire piece, the better.
Where possible, blog on a platform with minimal scripts. Don't use advertisements. Don't use wordpress.