Effective teams focus on collective results rather than individual goals.
Every team has goals that they strive for, results they wish to achieve – whether it is to design a new product line or win a game of basketball. This is true for most individuals as well, but in great teams, team members understand that shared goals must take precedence over individual ones.
So what kind of common goals keep the team focused? Clearly defined ones that are easy to measure.
If the intended results are clear and leave no room for interpretation, then it's not possible for any individual to weasel away from the team goal to work on their own goals instead.
For example, at DecisionTech the clear and measurable goal of having 18 customers by the end of the year was set, and everyone united behind it.
When common goals are embraced, individual team members are willing to support and help each other even across lines of responsibilities. At DecisionTech, this meant that the engineering department was willing to mobilize its resources to help the sales team with its product demonstrations. This was the best way that they could help to get more customers and meet the common goal.